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Well, I've just come back from my August vacation, and although it was lovely to have the whole month off the payback is returning to a mountain of e-mails etc.;-)
However I've got to say that I feel absolutely fantastic and more energised than ever.
I spent the first four days of August on my own and went off on my motorbike. I do this every year, it gives me time to relax, destress and reflect on the previous year.(Time to meditate)
It really is so incredibly important to take time out from your busy schedule. Time to relax, time to reflect, time to think and time to plan. This is never a waste of time. In fact it is only when you step back from your busy schedule that you begin to get a true perspective and a sense of what is really important in life like family, relationships etc.
The rest of the month was spent with family doing lots of activities like kayaking, walking and surfing.
This coming autumn is going to be such a busy time. The main focus for Noble Manhattan over the next few months will be providing enhanced backup and support for our students and coaches.
We will be launching a number of initiatives all geared towards helping our students and coaches attract and work with new clients.
Initiatives such as :-
- Local support groups
- Specialised business building training
- Professional press releases for all coaches and students
- Business for Coaches - online community
- Sales training
- Courtroom coaching licence
- Meaningful change weight loss licence
To name just a few. So you see we really do have our work cut out for us.
I am so looking forward to working with you all over the months to come.
Warmest (and glad to be back)
Gerard
Courtroom coaching update
The pilot for courtroom coaching has been active for four weeks now and is going fantastically well. We have been working closely with Shelagh Goldie form Concordant who has helped us secure the backing of three more influential solicitors firms and we are in discussions with many more. We currently have eight active clients, one of which found us through our website which is brilliant considering that we have not yet actively launched or promoted it. Three of our coaches have been chosen to work on the pilot and have been extremely influential ensuring its success.
The first full training course for founder licensees for courtroom coaching will start on the 15th of October and is already over 50% subscribed. If you would like to be considered for a place on this unique and groundbreaking course which is being offered at a huge discount please e-mail our head office on: emmasmith@noble-manhattan.com
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Excelling in Customer Care award
Noble Manhattan are delighted to announce that we have been nominated for a customer care award for the dedicated care that we show our students. We would like to thank everyone who sent in a customer testimonial and we were overwhelmed by your kind and supportive comments, it was truly heartwarming and gratifying to hear from you how reliable and supportive our head office team are. The team are now waiting with bated breath for early October when the results will be announced!
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Starting this month we're very pleased to announce that we will be launching a whole series of new support groups throughout the UK for all our students and coaches.
This is a fantastic opportunity for students or coaches to run their own group in their home town
and with our help dramatically raise their own profile and at the same time help to build their own coaching practice
We will be accepting applications from people who would like to run groups and then giving them all the training, backup, support that they need to initiate a successful coaching support initiative in their town.
If this is something that would be of interest to you then contact Stacey Melvin on staceymelvin@noble-manhattan.com
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We would like to welcome and introduce Helen as our new member of the Customer Care Team. Helen started a few weeks ago and looks forward to working with you all.
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Spend A Day With Moray Mcguffie
For those of you who don't know, Moray McGuffie is considered to be one of the best sales and marketing trainers in the whole of the United Kingdom.
I met with Moray at the very beginning of August and somehow have managed to get him to agree
To devote a day of his time to helping Noble Manhattan's students and coaches to build their business .
In fact at my request he has put together a special day which is specifically designed for coaches to help them get in front of more clients.
Here is what the day will cover.
"Psychological Selling"
You don’t have to be a Doctor to
understand how the mind works
One of the biggest challenges to businesses people today is marketing and
getting in front of people to let them know about their product or services.
This seminar explains how recent research into Neuro Linguistic Programming
has led to the discovery of easy to use sales strategies to more effectively
understand what your customer really wants. Secondly these discoveries will
allow you to present your product or service in a way that is almost irresistible.
- * Subliminal Selling Techniques
- * How to increase the power of closing by up to 300%
- * How to dramatically increase the power of diagrammed selling
- * How to get a customer to remember important points
- * Intimacy versus power. Why men and women don’t communicate in the
sales process
- * Proxemics (Buying distances)
- * Understanding handshakes
- * The most powerful words in written communication today
- * Non verbal communication (body language)
- * How to triple the response on prospecting mail
- * How to convert mail into appointments
- * Understanding when you customer is feeling stressed
- * And much much more!!
The seminar lasts for 5 hours
and includes course materials,
tea, coffee and snack breaks.
Course Fee only
£145.00 inc VAT per person
Learn how to effectively market your business, make
appointments and how to get in front of potential clients
This one spectacular day will pay for itself many times over
We don't have a specific date yet (this autumn in London) however if you feel you may be interested in attending this magnificent day please e-mail Stacey Melvin at staceymelvin@noble-manhattan.com
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In this edition
Headlines - the most important part of your marketing communication
Testimonials - how to get the most from this FREE marketing tool
Headlines - the most powerful part of your marketing communication
The headline is, without argument, the most important part of ANY
marketing communication - whether that is a sales letter, print
advertisement, web page, brochure or exhibition stand.
Why "without argument"? Simple - you can have written the best marketing
copy in the world - a real copywriting dream - but unless you can excite
readers enough to read it then all your effort is totally wasted. If your
headline does not captivate your reader's attention they will not [repeat,
will not!] read the rest of your communication.
Add to this the fact that you only have between 3 and 8 seconds to capture
the reader's attention you can quickly see why a headline has to work
hard.
The key word here is ATTENTION. You need to grab the reader by the scruff
of the neck and shake them!
So how do you achieve this?
Here are 4 simple steps to help you write POWERFUL headlines:
- 1. Define WHO it is you want to capture the attention of. Write it
down. What makes your product/service valuable to them?
- 2. Personalise it.
A good tip here is to consider the fact that your headline will be read by
one person at a time and write accordingly. Think about the reader as a
person - an individual
- 3. Tell the reader what is the most important benefit to them, as an
individual.
- 4. Use power words - You, Free, New, Fast, Guaranteed, Proven, Just
£100 etc.
Your headline should achieve one of the following:
- a) Immediately convey the benefit on offer - e.g. "cut
the cost of your motor insurance in half!"
- b) Imply the benefit - e.g. "Are you looking to reduce
the cost of your motor insurance?"
- c) Ask a compelling question - e.g. "What would you do
if I offered you £1000 in cash?"
- d) Give the reader important information, that may be
new to them - e.g. "Are you aware that over 192 million days are lost each
year through staff illness?"
Why not try collecting headlines from mailings, press advertisements etc.
that you have seen? You may just see one that you can adapt to your
business! After all the big advertisers [Virgin, Egg, Orange etc.] employ
the best copywriters in the world - that is how they make their living.
And you can benefit from their expertise FREE OF CHARGE!
One final tip - AVOID USING HUMOUR - it very rarely works. What may be
hilariously funny to you probably isn't to the next person!
Testimonials - how to get the most from this FREE marketing
Testimonials are a great way of adding credibility to what you do. They
can help convince people that your service or product is good - it is as
simple as that!
How often have you been to see a prospective customer, who you know needs
your product or service and can afford to pay for it, but just needs a
little extra persuasion? Maybe they don't quite believe that you can
deliver what you claim you can, or whether it is safe to buy from you -
after all they may not know you from Adam!
What this prospective customer is asking you to do is to prove to them
that they can believe you. And what better way to show them what other
customers have said about you! You wheel out your file of testimonials!
But how do you go about getting customers to give you testimonials?
Simple answer: ASK THEM!
You have nothing to be afraid of if you think about it - they are
satisfied with your service so why shouldn't they be prepared to tell
other people?
With this in mind, there are 3 ways to actually get customer testimonials:
1. Ring them up and ask them!
Simply pick up the telephone and say, "Were you happy with XYZ? Would you
be prepared to give me a testimonial that I could use?"
Simple as that!
Truth is that whilst most people will find it impossible to say "No" they
often won't get round to actually writing one for you. Or if they do it
might not be exactly what you are looking for.
2. Write the testimonial for them
Once you have agreement from someone that they are prepared to give you a
testimonial, take the effort away from them.
Write the testimonial on their behalf and fax it over to them with the
following note:
"Thanks very much for agreeing to provide a testimonial on my behalf. As I
know you are extremely busy I have taken the liberty of drafting a few
words on your behalf.
If you are happy with the content would you please sign and fax back to me
on headed paper.
Many thanks in advance. Etc."
3. Use client satisfaction surveys to gather testimonials
Everyone should routinely conduct customer satisfaction surveys as a
matter of course - if you are not ask yourself "why not?". Are you
frightened of what you may hear? Or do you not care about what your
customers think about you? Or are you unsure of what to ask?
Customer satisfaction surveys are an easy to obtain testimonials if you
just ask!
For example use the following questions:
a) on a scale of 1 to 10 [where 1 is excellent and 10 is awful] how
well have we......
b) on a scale of 1 to 10 how satisfied are you with our service to you?
c) If you experience has been positive would you care to provide a
testimonial for use in our promotional materials?
Don't forget them to ask for signed permission to use it before you print
it anywhere.
Remember testimonials can be a very powerful sales tool, a form a valuable
part of your sales tool-kit. Plus they are very easy AND FREE to get!
So there you go - more simple and effective ways to boost your business
performance
Thanks and good luck.
written by ED MARTIN
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"I believe that every man should stand by his conviction. For if you budge a
single inch from the true desire of your heart, then you are being forced to
live a lie."
Martin Luther King
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Would you like the opportunity to deliver a 30 minute presentation? Please see an e-mail below from Kathryn Lockyer - Women 1st.
You very kindly assisted me earlier this year when I was searching for a speaker on Body Language for one of my Women 1st events - in fact it was a lady called Di McLanachan who eventually did the presentation, so thank you very much for that.
For the event in November (either the 22nd or 29th) I would like to find a speaker who could deliver a 30 min presentation entitled "The Pursuit of Happiness" - which I believe all hard working women, juggling lots of plates whilst climbing corporate ladders etc., ultimately would like to know more about.
As discussed previously I cannot pay fees, but any speaker will be promoted through my website, flyers, local women's networks etc., and of course the evening itself will be attended by around 30 people. I also have just opened a "Speakers" page on my website, where I am happy to place biographies and photographs, which is another opportunity for them.
If you would like to present please get in touch with Kathryn Lockyer- Women 1st, direct for more details on 07866 707070 www.women1st.org.uk
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Why not book onto an Introduction to Coaching Event?
We have a great event in London this Saturday, if you are free – see below for details.
Do you want to find out all about coaching, find out how it can transform lives and experience coaching techniques from our qualified coaches?
You will learn:
- What is a Life Coach?
- What is an executive coach? What do they do?
- Learn how Life Coaching can transform people’s lives
- The benefits of applying Life Coaching Skills in the home and work place.
- Learn the four pillars on coaching
- Take part in a highly interactive and informative coaching workshop where you will get hands on real coaching techniques.
- Learn how to build your client base.
- Plus much more
Please click here to find out all about this day + book your place securely online now!
Event One
Saturday 8th September – 10.00am-5.00pm – London – Columbia Hotel
Event Two
Saturday 10th November – 10.00am-5.00pm - Manchester
Event Three
Saturday 24th November – 10.00am-5.00pm – London – Columbia Hotel
Event Four
Saturday 1st December – 10.000am-5.00pm – Dublin – Crown Plaza
These events are worth £250 (inc vat). We are offering you the event free of charge to attend but we do ask for a small contribution of £25.00 for teas/coffees and coaching materials.
Evening Introduction Events with one of our top coaches, Paul Wells
Event 1
Thursday 6th September -7.45pm -10.30pm – Silhilians Clubhouse, Birmingham
Event 2
Wednesday 19th September – 7.45-10.30 – Coventry Rugby Club, Coventry
The evening events are worth £50 (Inc vat) and you will receive gifts worth over £2000! We ask for a small contribution of £6.00 for teas/coffees and coaching materials.
If you would like to attend an event please book online @ www.coaching-support.com or call the free phone: 0800 1910100 or e-mail info@noble-manhattan.com and we will send you a booking confirmation and a map to you. Places are limited.
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We are looking for people to help out at the Mind body Spirit Show, Manchester between the Friday 19th October and Sunday the 21st October. You will of course get free entry into the show and have the chance to see Gerard speak on the Sunday! You will have plenty of time to look round the show too as we usually work it hour on/hour off so you'll only be working about 4 hours during the day.
The Mind Body Spirit Northern Festival 2007 - www.mindbodyspirit.co.uk - 19th October – 21st October 2007 –Manchester Central (formely G-Mex)
If anyone is interested please send an e-mail to me on emmasmith@noble-manhattan.com stating the show and the day/s you'd like to volunteer.
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As part of our commitment to excellence on a regular basis we look at our products and services with a view to enhancing them.
For the last six months we have had a team headed up by Sandie Pinches, putting our corporate coach training programme through a complete rewrite.
We are now pleased to announce that we have re-launched our new corporate coach training programme.
The new look Corporate Course offers so much more than the previous:
If you would like information on this fantastic new course please call our friendly customer care team on 0800 1910100 or e-mail info@noble-manhattan.com for more details
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Hi Everyone,
When I endorse a seminar opportunity, it really has to impress me as something that you will get great value from – and this definitely does. Let me introduce you to Dr. Topher Morrison, who is a credible friend of mine and I highly recommend him. Topher conducts phenomenal seminars - and he has reserved seats for my circle of friends at his encore presentation of The Mental Game of Life – at no charge to you. This not-to-miss seminar will be held September 22nd - 23rd in Central London’s Ibis Earls Court Hotel.
I’d love for you to have one of these free tickets to experience the energy and enlightening topics of a Topher Morrison event – see link below!
To get your seat click here: https://www.tophermorrison.com/mgl/?source=go
Here’s some more details from Topher…
* * *
Imagine yourself at central London’s Ibis Earls Court Hotel this September 22nd & 23rd -- surrounded by hundreds of success-oriented people as committed to helping you succeed as they are themselves…
Now stop imagining and sign up for the real thing!
It is YOUR Game – and the stakes are YOUR happiness. Turn the Game of Life to YOUR advantage…
…with the moves that this seminar will show you.
The Mental Game of Life, will introduce you to winning skills in Neuro Linguistic Programming and Hypnosis -- that allow you to powerfully live the old saying, “You can accomplish anything, when you put your mind to it.”
To secure your seat click here: https://www.tophermorrison.com/mgl/?source=go
So what’s it all about? Like any other game, life has certain rules and maneuvers that will bring positive results - and a number of pitfalls to be wary of. As well, there are techniques that can make you an ace player.
Trying to get these results may sound familiar...
- Overcoming procrastination;
- Creating more energy for your life;
- Building more wealth with less work;
- Rekindling the spark in relationships;
- Successful negotiation in all aspects of your career;
- Developing and really enjoying a healthy diet/lifestyle;
- Getting more accomplishment and joy out of life;
- Effective communication with your kids - and your parents;
- Taking and staying in action for what you’re after…
It’s No Secret - Achieving the outcomes you desire in life are driven by specific aspects of the human mind. You can easily access and apply these to assure consistent wins in your game.
Enroll for your winning edge: https://www.tophermorrison.com/mgl/?source=go
Learn how to change your results in relationships, career, family, finance, mind/body health - in life - at this introduction to the powerful concepts of Neuro-Linguistic Programming and Hypnosis. You will be acquainted with these topics and given the opportunity to sign up for advanced education and be introduced to products that support personal exploration.
Experience this powerful Topher Morrison event:
The Mental Game of Life
September 22 & 23, 2007 at Central London’s IBIS Earls Court Hotel
The regular price for this life-changing seminar is normally £897 – But that’s NOT what you’ll pay. You can score your guaranteed seat – at no cost to you – by filling out our short survey.
We are looking to share these pivotal skills with people who are committed, serious and ready to take their lives to the next level. So all we ask that you fill out the short 10 question survey that will help us develop personal growth products and in return we can offer you a free Bronze admission ticket to this life changing event. This offer is good on-line until September 21 – the day before the seminar. On Game Day, Bronze admission to the seminar will be £19.95 and limited to the seats available.
Don’t miss your shot to get your best deal for The Mental Game of Life seminar. For sharing with us your information and insights, you’ll get two days of our time and the benefit of nearly 20 years of expertise – presenting to you the transformational information and tools in The Mental Game of Life.
Here’s your open shot to get in the game: https://www.tophermorrison.com/mgl/?source=go
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WE ARE OFFERING YOU A CHANCE TO SAVE UP TO £450 ON OUR QUANTUM GOAL & ELEGANT COACHING COURSES!
Not only are we offering 1/3 off both courses but with every booking we are also giving away a fantastic Life Design Programme: The Life Design Programme is a personal self-development and wealth -creation system comprised of ten diverse interactive manuals, which will make dramatic and lasting changes to the way you think. The programme is worth £200 and we are giving this to you for FREE.
If you book on either course before 30th Spetember we will also give you 2 FREE places on a fantastic NLP weekend with Christopher Howard. This is worth a total of £1790
Elegant Coaching:
27th - 28th October, Kensington Close hotel
Normally £600 + VAT – NOW £400 + VAT including FREE Gifts!
This 2 day course is designed for coaches who wish to enhance their current skills with effective and proven NLP-based techniques. Ideal for both experienced and ‘novice’ coaches, this course adds the elegance of NLP to conventional coaching methodologies. It provides the coach with more tools for their coaching ‘tool box’ so that even the most challenging clients can be coached elegantly and effortlessly. Please follow the link below to learn more & book on the great 2 day course:
http://www.noble-manhattan.com/courses/elegant_coaching/
Quantum Goal Achievement:
8th - 9th December 2007 - Columbia Hotel, London
Normally £600 + VAT – NOW £400 + VAT including FREE Gifts!
This action packed two-day course, using cutting edge techniques, is quite unlike anything else in the U.K. market today. Although there are many courses available covering the importance of goals and setting goals, our innovative approach takes the concept one important and fundamental step further; and reveals how to actually achieve those goals.Please follow the link below to learn more & book on the great 2 day course:http://www.noble-manhattan.com/courses/quantum_goal_achievement/
These courses are required to progress to a senior and master coach level and are recognised by an international governing body.
SAVE A FURTHER £50!!
To book on both courses together you will save a further £50. Please call or email head office on 0800 1910 100 – info@noble-manhattan.com for more details.
Warmest Regards
The Noble Manhattan Team
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